Video Production
Video that builds trust faster than anything else you can post.
Nothing earns a patient’s trust like seeing your face, your team, and your space before they ever book. We produce practice tours, patient stories, treatment explainers, and short-form social video that make choosing you feel like an easy decision.
Why this matters for your practice
Choosing a dentist is a leap of trust, and most patients are quietly nervous before they ever call. A short video of your team, your space, and a real patient sharing their experience answers the questions they are too polite to ask, and it does it in seconds. That is why video consistently outperforms photos and text for turning a curious visitor into a booked appointment.
We handle the whole thing so it never feels like a chore. We plan the shots around the treatments you want to grow, run a smooth filming day that respects your schedule, and edit everything into polished pieces that sound like your practice rather than a corporate ad.
The footage works hard long after the shoot. One filming day gives you a practice tour for your website, testimonials for your treatment pages, and a steady run of short clips for social and paid ads, so your investment keeps paying off month after month.
How we work
Plan the shoot
We decide which stories and treatments to feature, then build a simple shot list so the filming day runs without stress.
Film on site
We bring the gear and direction to your practice, capturing your team, your space, and willing patients with proper lighting and sound.
Edit and polish
We cut the footage into clean, on-brand videos with captions and thumbnails, ready for every platform you use.
Roll it out
We place the videos across your website, social, and ad campaigns so they actually drive bookings instead of sitting in a folder.
What you can expect
- Higher trust and more bookings from people still deciding
- Scroll-stopping short video that lifts your social and ad results
- A library of content you can reuse across every channel
What's included
- On-site filming days with direction and lighting
- Practice tour and team introduction videos
- Patient testimonial and treatment story films
- Short-form reels and vertical social edits
Real practices, real numbers, coast to coast
We report on booked appointments, not impressions or clicks. Here is exactly what that has looked like for practices we work with across Canada.
Select a market to view its case study
General & family dental practice
Southeast Edmonton, Alberta
The situation
A newer practice opening into a crowded trade area with roughly 45 other dental clinics nearby. Zero Google reviews, no ranking presence for local search terms, and a patient pipeline that depended almost entirely on walk-ins.
The approach
We rebuilt the Google Business Profile from scratch, put a review generation workflow into every patient visit, and built out local SEO pages by service and neighborhood. Paid search and social were tightly geo-targeted and optimized for booked appointments, not clicks or impressions.
The outcome
264 new patients booked over 12 months, reviews grew from 0 to 249, and the practice now ranks on the first page for its highest-value local search terms. Estimated lifetime patient value from the engagement sits at roughly $792,000.
One specific example
Month three, "emergency dentist Southeast Edmonton" was showing zero impressions in Search Console. We rewrote the Google Business Profile description and built a dedicated emergency-appointments page targeting that exact phrase. By month six it was generating 4 to 6 booked appointments a month on its own, verified against the call-tracking number on that page.
264
New patients booked over the engagement
249
Google reviews, up from 0
$792,000
Est. lifetime value (avg. $3,000/patient)
New patients per month
Google reviews over time
Illustrative growth curve from 0 to 249 reviews across the engagement.
Common questions
Do my patients have to appear on camera?
Only the ones who are happy to. Many patients are glad to share their story, but we can build powerful videos around your team and practice alone if you prefer.
How much of my day will filming take?
We keep it tight. Most practices need a half or full day, and we work around your schedule so patient care is never disrupted.
Where do these videos actually get used?
Everywhere that matters. Your homepage, treatment pages, Google Business Profile, social feeds, and paid ads all perform better with real video.
Explore more services
From the blog
Practical insights on video production for dental practices.
Want more new patients from video production?
Book a free strategy call. We'll review what's working, what isn't, and exactly how to grow your practice, built around new patients, bookings, and cost per acquisition.