SEO & Local SEO
Own the map pack and the first page of Google.
When someone searches "dentist near me" or "Invisalign in [city]", your practice should be the obvious choice. We build the rankings, Google Business Profile authority, and local signals that put you in front of high-intent patients ready to book.
Why this matters for your practice
Most people looking for a dentist start the same way. They open Google, type something like "dentist near me" or "Invisalign in [city]", and they call one of the first names they see. If your practice is not in that short list, you never get the chance to win them over.
Our job is to put you in that list and keep you there. We start by learning which treatments are worth the most to your practice, then we build the pages, the Google Business Profile, and the local signals that help you rank for those exact searches. No guesswork, no chasing keywords that look good but never book a patient.
Local SEO compounds over time. The work we do this month keeps paying off next year, which is why practices that commit to it end up with a lower cost per new patient than any paid channel can match.
How we work
Audit and research
We map your local competitors, find the searches your future patients actually use, and pinpoint where you are losing ground.
Build and optimize
We rework your treatment and location pages, tune your Google Business Profile, and fix the technical issues holding you back.
Earn authority
We build citations, reviews, and local links that tell Google your practice is the trusted choice in your area.
Report and refine
Every month you see your rankings, your calls, and your new patients in plain language, then we double down on what works.
What you can expect
- Top 3 local map pack rankings for your priority treatments
- A steady stream of organic new-patient calls and form fills
- Lower cost per new patient than paid channels over time
What's included
- Local keyword and competitor analysis
- Google Business Profile optimization & posting
- On-page SEO for treatment & location pages
- Local citations and authority building
Real practices, real numbers, coast to coast
We report on booked appointments, not impressions or clicks. Here is exactly what that has looked like for practices we work with across Canada.
Select a market to view its case study
General & family dental practice
Southeast Edmonton, Alberta
The situation
A newer practice opening into a crowded trade area with roughly 45 other dental clinics nearby. Zero Google reviews, no ranking presence for local search terms, and a patient pipeline that depended almost entirely on walk-ins.
The approach
We rebuilt the Google Business Profile from scratch, put a review generation workflow into every patient visit, and built out local SEO pages by service and neighborhood. Paid search and social were tightly geo-targeted and optimized for booked appointments, not clicks or impressions.
The outcome
264 new patients booked over 12 months, reviews grew from 0 to 249, and the practice now ranks on the first page for its highest-value local search terms. Estimated lifetime patient value from the engagement sits at roughly $792,000.
One specific example
Month three, "emergency dentist Southeast Edmonton" was showing zero impressions in Search Console. We rewrote the Google Business Profile description and built a dedicated emergency-appointments page targeting that exact phrase. By month six it was generating 4 to 6 booked appointments a month on its own, verified against the call-tracking number on that page.
264
New patients booked over the engagement
249
Google reviews, up from 0
$792,000
Est. lifetime value (avg. $3,000/patient)
New patients per month
Google reviews over time
Illustrative growth curve from 0 to 249 reviews across the engagement.
Common questions
How long until I see results from SEO?
Most practices see meaningful movement in three to six months, with bigger gains after that. Local SEO rewards consistency, so the practices that stay the course win the most.
Do you guarantee first-page rankings?
No honest agency can promise a specific ranking, because Google decides that. What we promise is a proven process, full transparency, and a focus on the calls and bookings that actually grow your practice.
Will this work in a competitive city?
Yes. Competitive markets just take a sharper strategy and a bit more patience. We have helped practices climb past established competitors by focusing on the searches that lead to booked treatment.
Explore more services
From the blog
Practical insights on seo & local seo for dental practices.
How to Choose the Right Canadian Dental SEO Company
Learn how to choose a Canadian dental SEO company. Key criteria, red flags, and what separates generic agencies from dental-specific results.
Read morePediatric Dentistry Marketing: How to Attract More Families to Your Practice
Learn how pediatric dental practices attract more families with local SEO, Google visibility, parent-focused content, and websites built to convert.
Read moreInvisalign Marketing for Dental Practices: What Drives New Patients
Learn how dental practices can market Invisalign effectively using local SEO, Google Ads, reviews, and content that converts high-intent patients. Note: Invisalign® is a registered trademark of Align Technology, Inc.
Want more new patients from seo & local seo?
Book a free strategy call. We'll review what's working, what isn't, and exactly how to grow your practice, built around new patients, bookings, and cost per acquisition.