Fill empty chairs with patients who actually book.
- •Tracked calls and booked appointmentsWe report on patient inquiries and cost per acquisition, not clicks
- •Treatment-specific campaignsBuilt around your most profitable procedures, not generic dental traffic
- •Direct access, no account managersYou work with the specialists actually running your campaigns
No time to book? Chat with a dental marketing expert right now.
Month to month
No contracts. No lock-ins. Leave any time.
5.0 ★
Google rating from client reviews
100%
Focused exclusively on dental practices
Patients
Every channel. One system. Working together.
The North Media experience
A quick walkthrough of what partnering with us looks like
Swipe, or tap any step below to jump straight to it.
A marketing partner built only for dental practices
We help dental practices get more new patients. We build your website, run your Google and social ads, handle your SEO, and leverage AI automations that respond to and qualify leads around the clock, and we do it only for dentists. That focus is why everything you're about to see is built around how patients actually search for and choose a dentist.
Why practices choose us
We hold ourselves 100% accountable to booked patients
Most agencies hide behind impressions and clicks. We don't. Every dollar you spend is traced to a real, booked patient, and if something isn't working, you hear it from us first.
Every lead
tracked to its exact source
No lock-in
we earn the next month
Dental-only
specialists, not generalists
The moment a lead comes in
You'll know within seconds, not the next morning
When our AI automation qualifies a lead on your website at any hour, the front desk gets an instant email, flagged for urgency, with the full conversation attached. No lead sits in an inbox overnight.
Front Desk Inbox · New message
Site Chat Assistant
to frontdesk@practice.com
New qualified lead: call back within 5 minutes
High priority. Patient mentioned pain twice in the chat. Please call back as soon as possible.
Patient details
- Name
- S. M***
- Phone
- (780) 555-01**
- Reason
- Chipped tooth, wants this week
- Insurance
- Sun Life
Chat transcript
Patient:Hi, I chipped a tooth this morning and it's starting to hurt. Can I get in this week?
Assistant: Sorry to hear that. I can get someone to call you back right away. Can I get your name and the best number to reach you?
Patient:Sarah, and it's (780) 555-0142.
Assistant: Thanks Sarah, do you have dental insurance we should have on file?
Patient: Yes, Sun Life.
Assistant:Got it. I've flagged this for the front desk and someone will call you back shortly to get you booked in.
Lead captured and routed to front desk within 90 seconds of the chat starting.
How clients actually react
A real client, reacting to a real report
This isn't a mockup. It's an unedited reaction to one of our monthly reports, with contact details removed for privacy. That's what it feels like when reporting is thorough enough that clients respond like this, unprompted.
Verified dental client
Contact details hidden for privacy
Monthly performance highlights
2,114 people saw the practice in Google search, up 23% · 291 website visits · 73 brand-new visitors · organic, social & referral traffic breakdown · 47.4% actively engaged, up 7%
… Read more
Wow, that's an amazingly thorough report. Thanks so much! We'll try our best to get more reviews!
What lands in your inbox monthly
A report you can actually read in two minutes
Every month you get a plain-language summary with the four numbers that matter: leads, bookings, cost per booked patient, and reviews. No dashboard login, no jargon, just what changed and why.
Sample monthly report
July at a glance
Leads captured
221
+18%Booked appointments
104
+12%Cost per booked patient
$118
-24%New Google reviews
31
+9%Every report opens with a plain-language summary like this, written by a person, not auto-generated jargon. No login, no dashboard to figure out.
Where patients actually come from
Know exactly which channel is earning its keep
Every lead is tracked back to its source, from organic Google and referrals to paid search, social, and even AI search tools. You see what works, and we cut what doesn’t instead of guessing.
Sample monthly report
Leads by source
Breakdown by how the lead came in
When your phone actually rings
Staff for your busiest hours, not the average one
We track exactly when calls, form fills, and chats come in by day and hour, so front desk staffing and after-hours automation coverage match real demand instead of a guess.
Sample monthly report
Busiest times for incoming leads
Calls, form fills, and chats by day and hour
The number every skeptical owner asks for
Real growth, not your existing patients on repeat
We separate brand-new patients from your returning and recall base every single month. If a campaign is just recycling people you already see, this is the chart that exposes it.
Sample monthly report
New vs. returning patients
We're looking forward to helping your practice grow
Instant lead alerts, reporting you don't have to chase, full source attribution, and real, provable new-patient growth. Let's put it to work for your practice.
01 / 09
Why practices choose us
Built for the real problems dental owners face
Most agencies talk about clicks, rankings, and impressions. We focus on what those numbers are supposed to create: more booked appointments, better treatment inquiries, and fewer missed growth opportunities.
Tap a problem to see how we solve it
Our Services
Everything your practice needs to grow
A full marketing system built for dentists, every channel works together to fill your schedule with the right patients.
What happens after the lead comes in matters just as much
Most agencies stop at the click. We build the complete cycle: attract leads across every channel, convert them at the front desk, and turn every patient into reviews, reactivations and referrals that feed the next round of growth.
Attract
01Leads in from every channel
- SEO & local rankings
- Google & Meta ads
- Video & content
- Social media
Convert
02No lead slips through
- Front desk scripts
- AI follow-up
- Booking systems
Retain & Grow
03Patients fuel the next ones
- Review management
- Email reactivation
- Recall & referrals
Happy patients bring the next patients. That's what makes growth predictable.
Month to month
No contracts. No lock-ins. Leave any time.
<$10
Cost per lead in selected dental campaigns
5.0 ★
Google rating from client reviews
100%
Focused exclusively on dental practices
FREE
The Patient Acquisition Playbook for Dental Practices
Everything you need to attract more patients, grow revenue, and stand out in your local market. In one free guide.
- Local SEO & Google Business Profile mastery
- Google & Meta Ads that actually convert
- A 5-star review generation system
- 90-day patient acquisition action plan
- Conversion rate optimisation checklist
Built around your treatments
Marketing for the cases that grow your practice
Different treatments attract different patients. We tailor the strategy to the cases you want more of, whether that is full-arch implants or new families looking for a dental home.
How it works
Our process for predictable practice growth
No fluff, no vanity metrics. A clear, accountable process focused on getting more of the right patients through your door.
We listen first
Before anything is built, we have a real conversation about your practice, your goals, and the areas you want to grow. What you tell us shapes everything that follows, not a template.
Market & Competitive Assessment
Your competition decides your strategy. We map who is ranking in your area, what they are spending, and where the real gaps are. A practice in Oakville and a practice in downtown Toronto need fundamentally different approaches, and that is exactly what you get.
Build & Optimize
Campaigns live. You have direct access to the team running them. Strategy questions? Campaign adjustments? Response time: under 24 hours.
Report & Scale
Monthly reports on new patient leads and cost per acquisition. Scale what works, kill what doesn’t. No account manager layer, no delays.
Content standards
How we create content
Every piece of content we produce, whether published on this site, shared on social media, or used in video, is written by our dental marketing team and held to the same standard. We only make claims we can back up with verifiable sources.
Grounded in real data. Every article draws from live campaign performance across Canadian dental practices, not generic marketing theory.
Campaign data
Every article is informed by real performance data across Google Ads, Meta, and SEO campaigns run for dental practices across Canada.
Canadian dental market research
We research the Canadian dental landscape specifically: provincial regulations, patient behaviour, local search trends, and competitive positioning by city.
Client-side learnings
Insights from working directly inside practices, reviewing call recordings, front desk workflows, and booking conversion data inform everything we publish.
Sourced and fact-checked
Any factual or statistical claims across our content are sourced from reputable journals, established publishers, or official government and regulatory bodies. We do not publish figures we cannot verify.
Our content standard: This applies to everything we produce, including website articles, social media, and video. Factual and statistical claims are cited from reputable journals, established publishers, or official government and regulatory sources. We fact-check before we publish, and we update content when the underlying information changes.
Free calculators you can put on your website
We build free, useful calculators for dental practices: CDCP coverage, treatment cost estimates, and more. Try them, and if you want one on your own site, we'll set it up for you.
If we are not earning our keep, you should not be paying us
Dentists have been burned by agencies before. We removed every reason to hesitate, so the only thing left to judge us on is the work itself.
Book a no-pressure strategy callCancel any time. 30 days notice, that is it.
No lock-in contracts, no cancellation fees, no 6-month commitments. Give us 30 days notice and we part on good terms, no questions asked.
Monthly report delivered by the 5th
Every month, by the 5th, you receive a report showing new patient leads, cost per lead, ad spend, and keyword rankings. Tied to your actual revenue, not impressions.
One practice per community, guaranteed in writing
We do not take on practices competing for the same patients in the same community. One client, one area. That is how we protect your strategy and your growth.
30-day quick-win plan or your first month is free
Every new client gets a 30-day quick-win plan in the first week. If we miss that commitment, your first month is on us. No fine print.
Direct access. 24/7. No waiting.
Questions on campaign performance? Urgent changes needed? Email or chat anytime. Small team means no layers. You get a response within 24 hours, every time.
Want our pricing? You'll have it in 2 hours.
No mandatory sales call. Request pricing and we'll email you our full prospectus with packages, exact fees, and everything included within 2 hours.
Real practices, real numbers, coast to coast
We report on booked appointments, not impressions or clicks. Here is exactly what that has looked like for practices we work with across Canada.
Select a market to view its case study
General & family dental practice
Southeast Edmonton, Alberta
The situation
A newer practice opening into a crowded trade area with roughly 45 other dental clinics nearby. Zero Google reviews, no ranking presence for local search terms, and a patient pipeline that depended almost entirely on walk-ins.
The approach
We rebuilt the Google Business Profile from scratch, put a review generation workflow into every patient visit, and built out local SEO pages by service and neighborhood. Paid search and social were tightly geo-targeted and optimized for booked appointments, not clicks or impressions.
The outcome
264 new patients booked over 12 months, reviews grew from 0 to 249, and the practice now ranks on the first page for its highest-value local search terms. Estimated lifetime patient value from the engagement sits at roughly $792,000.
One specific example
Month three, "emergency dentist Southeast Edmonton" was showing zero impressions in Search Console. We rewrote the Google Business Profile description and built a dedicated emergency-appointments page targeting that exact phrase. By month six it was generating 4 to 6 booked appointments a month on its own, verified against the call-tracking number on that page.
264
New patients booked over the engagement
249
Google reviews, up from 0
$792,000
Est. lifetime value (avg. $3,000/patient)
New patients per month
Google reviews over time
Illustrative growth curve from 0 to 249 reviews across the engagement.
Why practices trust us
Clear communication. Real results.
5.0
They tailored a strategy that fits our unique needs, and we’ve seen a noticeable increase in inquiries and interest in our services. Plus, they’re just a call away.
Jodie Kohler
Practice Owner
From the beginning, their team took the time to understand our brand, goals, and target audience. They created a tailored strategy that perfectly aligned with our vision.
Faheem Rasheed
Operations
Most companies just take your money and waste it. This team delivers results and continues to work with you in the best interests of your practice. Highly recommend!
Parm Dhillon
Practice Owner
Good SEO company, will def recommend them if you're looking to generate leads for your local business.
Joyce Martin
Operations
FAQs
Your questions, answered
We work month on month. Every month we are actively working on your business, not just at onboarding and then going quiet. We closely track ROI and the qualified leads we are generating, so you always know exactly what your investment is producing. You get reporting you can actually read, we are available for your questions, we work exclusively with dental, and we understand the industry well enough to know what actually drives growth for a practice like yours.
Ready for more new patients?
Book a free strategy call. We'll review what's working, what isn't, and exactly how to grow your practice, built around new patients, bookings, and cost per acquisition.
