Lead Generation for lawyers and Law firms

SEO for Law Firms

Promote your areas of practice, get noticed by prospects & clients, and build an impactful presence with SEO and inbound marketing.

Generate 3X-4X more leads through strategic online marketing.
SEO for Law Firms

SEO and Digital Marketing Services for Law Firms

Whether you are just getting started with digital marketing or have an established presence online, we can help you take the next step.

Achieve business-relevant results with a full-service digital marketing agency.  We’ll help you turn your anecdotal understanding of clients’ into actionable sales funnels. 

Receive knowledgeable guidance from a team trusted by law firms across Canada and the U.S. 


Marketing Services for Law Firms

Inbound Marketing for Law Firms

Technical SEO

Resolve all your website issues, boost its speed, and enhance its performance. Our services include code optimization, image compression, plugin and theme audits, server configurations, security patches, removing malware, and more.

Conversion Rate Optimization

Turn website traffic into client consultations by maximizing your conversion rates. Our services include user experience enhancements, A/B testing, landing page optimization, and persuasive copywriting tailored for legal services.

Content Marketing

Drive engagement and connect with potential clients through SEO-optimized legal content. Educate people with informative articles, downloadable resources, and conversion-focused website pages for the services you provide.

Local SEO

Ensure prospective clients find your law practice with a comprehensive local SEO strategy. We’ll optimize your Google My Business profile, conduct local keyword research, build citations, and help manage your online reputation.

How it Works

Our 4-step Process of Working with Law Firms

Free Audit

Schedule a 30-minute call with an experienced strategist to discuss your marketing goals and the value SEO can deliver.


Create a custom SEO, content, and advertising strategy that aligns with your practice and growth goals.

Commence Engagement

Grow website traffic, develop effective sales funnels, and take charge of your reputation–within the guidelines laid down by the law society.

Lead generation

Start seeing results in as little as 2 months. Take charge of your marketing efforts with simplified bi-weekly performance reports.

3X-4X Lead Generation. Get Free Analysis.

SEO delivers over 275% the return compared to traditional advertising. Grow your client base, establish a presence in your community affordably. Work with an experienced team that works with law firms in Canada and the U.S.

Common questions asked by dentists

SEO for law firms involves optimizing your firm's online presence to rank higher in search engine results.

This includes on-page techniques like integrating legal-specific keywords into your website content, creating informative blog posts, and technical SEO such as improving site speed.

Off-page strategies include acquiring backlinks from reputable legal directories and maintaining a positive online reputation.

Local SEO is vital for law firms as clients often seek legal services within their community. By optimizing your Google My Business profile, ensuring consistent NAP (Name, Address, Phone) information across all platforms, and generating local reviews, your firm can appear in local search results and Google Maps.

This localized approach not only boosts visibility but also establishes your firm as a trusted local authority, helping you capture clients specifically looking for legal assistance in your area.

SEO is critical for law firms because of how competitive the legal services market is, and the peoples’ changing purchasing habits. Whether or not they learn of a law firm by word-of-mouth, 76% of people will still research it online before getting in touch.

Effective SEO improves your website's search engine ranking, increasing visibility to potential clients searching for legal services.

By appearing on the first page of Google, your firm gains credibility and trust.

A robust SEO strategy involves understanding specific legal queries and optimizing your site accordingly, ensuring you stay ahead of competitors and attract more qualified leads.

SEO offers several benefits for law firms, including increased online visibility and higher search engine rankings. It drives targeted traffic to your website, leading to more inquiries and potential client conversions.

SEO also enhances your firm's credibility and positions you as an authority in your practice areas. By ensuring compliance with local regulations and leveraging localized search strategies, SEO connects you with clients seeking legal assistance in your region.

Absolutely, SEO is a key driver for attracting new clients to your law firm. By optimizing your website with relevant keywords and producing high-quality content that addresses common legal questions, you increase your chances of being found by potential clients.

SEO efforts ensure that your site ranks well for search terms that prospective clients use, such as “personal injury law”, "corporate lawyer" or "family law attorney," thereby improving client acquisition rates.

No, SEO is an ongoing effort. Search engines frequently update their algorithms, and competitor activities constantly change the digital landscape.
Ongoing SEO activities, such as updating content, optimizing for new keywords, and ensuring the technical health of your site, are necessary to maintain and improve your rankings.
Regularly monitoring your SEO performance and adapting to new trends and regulatory changes is crucial for long-term success.

Yes, SEO activities are generally permitted by the Law Society and Bar Associations, provided they adhere to ethical advertising guidelines. It is important to ensure that your SEO practices do not mislead clients or make false claims.

Transparency and honesty in your SEO efforts will help you stay compliant with legal advertising standards while effectively promoting your services.

Broadly speaking, lawyers and law firms are not allowed to purport themselves as the sole “best” or “top” lawyers in the field. The requirements for Law Societies in Canada and the Bar Associations in the U.S. can vary; our team will be able to advise you on specific restrictions applicable in your jurisdiction.

Investing in SEO is highly worthwhile for law firms. A strong SEO strategy can significantly enhance your online visibility, making it easier for potential clients to find you.

Given the competitive nature of the legal market, SEO can deliver a high return on investment by driving organic traffic and generating leads without the continuous expense of paid advertising.

Over time, SEO efforts can lead to sustained growth and a steady influx of new clients. SEO isn’t just about acquiring clients either; a comprehensive strategy identifies and targets clients at all stages of the buying journey, including discovery and evaluation.

The cost of SEO for law firms can vary widely based on factors like competition within your practice area, the current state of your website, and the specific services required.

On average, SEO services may range from $1,000 to $5,000 per month; though they can cost more if you are targeting a large geographic area and a wide range of legal services.

It is crucial to choose an SEO provider with a proven track record in the legal sector who can offer a tailored plan and measurable results, ensuring your investment translates into increased client acquisition and revenue.

Get a complimentary SEO audit for your law firm

What’s included in the free audit?

  • How many people are searching for your services  in your locality/city
  • Competitor’s analysis
  • Your current ranking
  • Opportunities for improving lead generation
  • A tailored strategy for to boost lead generation
  • Two-three options/way forward plans
Why clients trust North Media

Read our testimonials

WHy law firms trust us

Case Study: 500% increase in website traffic for an Edmonton Law Firm

North Media increased one of Edmonton’s premier law firm’s organic traffic by 500% in 1 year and the no. of Page 1 keywords the website was ranking for by 4X.

The website now consistently generates over 30+ leads/month (across different areas of practice).

Ready to Dominate Online Searches related to Law Services and 3-4X Lead Generation?

Get a free, no-obligation audit done (with leads projections) today!