Lead Generation for Optometrists, Opticians and Eye Care clinics

SEO for Optometrists, Eye Care Professionals

Let us help you reach the right people looking for eye care services in your city. Higher rankings = more leads.
seo for optometrist


The optometry landscape is crowded.

To differentiate, you need more than basic marketing. North Media delivers custom marketing strategies that increase patient acquisition, improve online visibility, and deepen patient engagement.

With our digital marketing expertise and deep optometry industry knowledge, we’re the go-to for optometrists and eye care professionals in the U.S. and Canadian markets. From routine eye exams to advanced procedures, we’ve got you covered.

If you’re an optometrist who is on the fence over investing in marketing, here’s our comprehensive guide on marketing for optometrists in 2024. 

Services for Optometrists & Eye Care Professionals

How it Works

Our marketing process for eye care professionals

Free Audit

A no-obligation assessment of your current marketing initiatives if you have one.


A cohesive marketing approach for lead generation and online brand building.

Biweekly Reporting

We hold ourselves to high standard and accountability. We provide biweekly updates on performance.

Lead generation

Implementing inbound lead gen techniques to attain a predictable, consistent lead flow.

Get a free SEO audit done for your optometry practice

What’s included in the free audit?

  • How many people are searching for eye care services in your locality/city
  • Competitor’s analysis
  • Your current ranking
  • Opportunities for improving lead generation
  • A tailored strategy for to boost lead generation
  • Two-three options/way forward plans
Why clients trust North Media

Read our testimonials

Why Local Businesses Trust Us

This Calgary Optometry Practice Generates 175+ Appointments/month

This Calgary optometry practice saw it's website traffic grow by 300% in 6 months.

SEO efforts now help generate an additional 95+ leads/month.

Businesses that Trust North Media


Common questions asked by optometrists

We develop a marketing strategy based on your requirements, the search volumes for optometry-related services in your city, competition, etc.

The strategies involve local SEO, content marketing, social media marketing. The goal is to be in front of the right people when they're searching for eye care-related services. 

We do not use patient's details to retarget them. Instead, we can target users who engage with us on the website and other social assets and continue be on top of their mind for eye care services.

While a quick fix is not uncommon, long-term strategies usually take three to six months to mature and gather traction before evolving into significant and long-lasting growth.

The cost would depend on the expected number of leads, ROI, competition in your city, etc.

Typically, our clients get at least 3-4X the ROI on their spend with us. We do provide leads projections with the costs as a part of our free audit.

We understand digital marketing and the optometry practice. We can speak your language and are a boutique agency that works with businesses in the healthcare space.

Ready to see your optometry business dominate search results?

Get a free, no-obligation audit done (with leads projections) today!